Streaming Music Pricing: Inelastic Stretching by Mark Mulligan

Streaming Music Pricing: Inelastic Stretching Posted on February 22, 2017 Pricing has long been an issue for streaming music subscriptions, with the $/€/£ 9.99 price point above what most people spend on music each month. Streaming services have navigated around the issue with a combination of tactics such as telco bundles and aggressive price discounts (e.g. …